Case study
Next-Gen fan experience
Client
Supercars Australia
CTO, Juan Garcia
A next-generation digital platform concept that brings fans closer to the action across web, app, ticketing, and membership. The goal was to make the Supercars experience feel richer, more connected, and more immediate from first visit through race-day engagement.
Overview
One fan platform. Multiple touchpoints.
The experience was envisioned as a connected system: a content-rich website for fans and event-goers, a race-day app with live insight and immersive viewing, and a membership layer designed to deepen loyalty through exclusive access and benefits.
Challenge
Reframe Supercars as a connected digital product ecosystem rather than a collection of separate fan touchpoints.
Approach
Unify brand, product thinking, and engineering direction so the website, app, ticketing, and membership experience all move in one system.
Outcome
A next-generation fan platform built to support richer engagement, premium access, and a more coherent digital experience across race season touchpoints.
Platform
Built around the fan journey
The system needed to support discovery, planning, live engagement, and premium participation without feeling fragmented across different products.
Website
A clearer front door for casual fans, loyal followers, and corporate buyers moving through race weekends.
App
Live race features, immersive in-car viewing, and real-time insight designed to bring fans closer to the action.
Membership
A sharper Supercars+ experience that connects benefits, identity, and premium access across track and home.
What the experience supports
More ways to engage
Real-time race insight and live timing
In-car camera experiences with telemetry context
Ticketing and premium hospitality pathways
A design system spanning web, app, and membership identity
Delivery note
Designed to scale across product, content, and operations
This concept was informed by the reference project by Kleinsma for Supercars Australia, reinterpreted here in the orElse Studio voice and layout style for your own case-study system.